• What we stand for

    Product quality is our aim and innovation is our path, we are committed to provide our customers with the best of services & products to make their lives better and healthier. We strive to achieve both growth and development in order to improve our products & services provided to ensure greater degree of comfort, well-being and satisfaction of customers.

    We at HHB, seek to be one of the most prominent firms both domestically and internationally in the areas of food distribution, personal and household care products, etc.

  • Our Goals

    Provide products with high quality with affordable prices.
    Commitment to standards of warranty, quality and health in transportation and storage.

    Effective contribution socially, nationally and environmentally.

    Commitment to work with the highest ethical standards.

  • Mission

    We are committed to improving the life quality in the Yemeni society by offering pioneering and distinct products and services locally and regionally.

    Ensuring to our customers not only what meets their needs , but excellent products and professional services exceeds their expectations .

Value added Perspective

We are committed to improving the life quality in the Yemeni society by offering pioneering and distinct products and services locally and regionally. Ensuring to our customers not only what meets their needs , but excellent products and professional services exceeds their expectations .

65 cars

65 cars

8 cities

8 cities

Chairman message

Chairman message

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Our Strategy

To meet our vision we have built a long-term strategy to help us achieve our utmost goal, being the leading firm in terms of quality, customer service, and ensuring our products are available everywhere.

Our Strategy
  • Our staff are the most precious asset, and therefore we never miss an occasion to thank them for their effort in the company growth and prosperity, despite the difficult circumstances that our country has been through recently, which reflected negatively on the domestic market and commercial traffic, our company still operate and work thoroughly. Believing in the importance of our human resources, the company has maintained an establishment of annual celebrations, which reflect the

    Corporate Social Responsibility
  • As an outcome for the hard word, Hefdallah Hassan earned many awards and recognitions from key suppliers and producers in the areas of food and other sectors. Here we share with you some of the awards we have received so far.

    Recognitions
  • To meet the market needs & capacity, we have provide consumers with two different sectors, domestic products and Imported products..

    Our Sectors
  • Established in 1988, we have started by focusing on wholesale & exclusive distribution for Yemen’s most respected brands. As a result and despite the competition, we quickly gained a huge and effective customer base within the country.

    Domestic Products Sector
  • Following our vision that focus on future full of high quality products, in 2012, we started importing products from top providers in the international markets and expanded our network within Yemen to reach everyone everywhere.

    Imported Products Sector